Answers Served: Garcia-Martinez On Enhancing SEM With AdGrok
Would-be physicist Garcia-Martinez has long since moved from the quant haunts of Goldman to digital advertising, recently launching AdGrok’s in-browser tool for SEM and Google AdWords management. The innovative solution kind of looks like real-time Google Analytics, but with search campaigns that can be instantly modified via actionable insights.more
AdGrok aims to take the headache out of search engine marketing
The most attention-grabbing feature is probably the “GrokBar”, which lets customers look at any page on their website and see data about all the AdWords campaigns pointing to that page. … Customers can see exactly how much they’re paying for each campaign and how well it’s performing. Then they can kill ads that aren’t working and create new ones…more
AdGrok Helps SMBs With Website Marketing
Search engine marketing is hot right now, but doing it effectively can be a challenge for small businesses that don’t have the time or resources to learn its ins and outs. … One of the latest players to enter the space is AdGrok, whose new tool helps businesses manage their Google AdWords accounts.more
AdGrok Emerges from Beta, Simplifying Search Engine Marketing
San Francisco-based AdGrok is one of those companies that takes something that used to be hazardous for non-professionals—in this case, managing keyword-based ad campaigns on Google—and makes it into a self-service task that average businesspeople can handle without fear. more
Google AdWords Now Easier to Use, Less Headache-Inducing
… despite Google’s reputation for user friendliness, AdWords has long been something of a headache to many businesses wanting to use the tool. Today AdGrok, a Y Combinator-incubated startup that helps hand-hold businesses wanting to use AdWords, emerges from private beta–which means many small businesses without a ton of tech know-how can heave a sigh of relief.more
AdGrok Aims To Take The Headache Out Of Search Engine Marketing
AdWords is a huge, lucrative system … but it can be hard to tell exactly how an ad campaign is performing — especially if you’re a small business that doesn’t understand search engine marketing. Garcia-Martinez said he wants to be the “TurboTax of search advertising”, namely the service that simplifies a complicated process for a wide variety of customers.more
Grok-o-matic:
Adwords Campaigns in Minutes
Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in starting large-scale AdWords campaigns quickly without spending the thousands of man hours (and dollars) typically required – it’s called Grok-o-matic.
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Simplify Google Adwords Management with AdGrok
Got the Google AdWords blues? Search Engine Marketing (SEM) can be a huge pain. Whether you’re a beginner or a seasoned pro, managing Google AdWords is time-consuming, expensive and too often lacks a clear return on investment. Want help? In comes AdGrok, an awesome Shopify App that makes SEM easy as pie!more
AdGrok Raises $470K To Be The TurboTax For Search Engine Marketing
…Grok-O-Matic allows companies to import their entire product catalog on AdWords. And companies can find poor performing keywords or a compelling text ad that everyone likes to click on via Groknoculars…more
AdGrok Launches A User-Friendly Management Tool for AdWords
AdGrok aims to make keyword management, well, manageable for small businesses, but it also offers GrokMe, a managed product that will assign a Google Certified Professional do all the set-up and maintenance of an account.more
AdGrok’s Grandiose Proposition
AdGrok has developed a browser-based tool that helps small businesses grapple with the complexities of managing search engine marketing campaigns. In essence, it’s a user-friendly front end for Google’s AdWords platform, the system that the company uses to sell ads on search result pages. Considering that, 1), Google earns close to $30 billion a year on AdWords ads, 2), those ads presumably generate much more business than that for the companies who place them, and 3), anybody who advertises through AdWords has to cope with its notoriously clunky user interface, there could be a huge market for AdGrok’s service.more
10 Hot Startups To Watch
AdGrok makes online advertising easy for the masses — in this case the masses are probably small businesses, but I wouldn’t rule out departments in larger organizations. For years online advertising has required a relatively steep learning curve for the everyday small-business person.more
AdGrok Simplifies Keyword Bidding And More On Google AdWords
AdGrok’s web-based platform allows individual users get the kind of ad buys you’d get from an SEM agency, without the cost of the agency. AdGrok essentially becomes a business’ interface to AdWords, replacing Google’s platform with a more user-friendly software.more