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	<title>AdGrok</title>
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	<link>http://adgrok.com</link>
	<description>Online Marketing for the Masses</description>
	<lastBuildDate>Tue, 19 Jul 2011 05:32:38 +0000</lastBuildDate>
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		<title>AdGrok Is Going To @JoinTheFlock</title>
		<link>http://adgrok.com/adgrok-is-joining-twitter/</link>
		<comments>http://adgrok.com/adgrok-is-joining-twitter/#comments</comments>
		<pubDate>Tue, 31 May 2011 17:29:30 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Grok And Roll]]></category>
		<category><![CDATA[Startup life]]></category>
		<category><![CDATA[boom]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=2102</guid>
		<description><![CDATA[We’re happy to announce that Twitter has acquired the AdGrok team. Starting today, we will be working full-time on Twitter&#8217;s revenue engineering team. AdGrok and Twitter? When Twitter approached us and asked if we&#8217;d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn&#8217;t pass [...]]]></description>
		<wfw:commentRss>http://adgrok.com/adgrok-is-joining-twitter/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Startup Economics 101, or, How Long Until We&#8217;re Dead?</title>
		<link>http://adgrok.com/startup-economics-101/</link>
		<comments>http://adgrok.com/startup-economics-101/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 18:13:50 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Startup life]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=1866</guid>
		<description><![CDATA[&#160; Depend upon it Sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully. &#8211; Samuel Johnson, in Boswell&#8217;s Life of Johnson So you managed to build a prototype, you&#8217;ve gotten some traction, and some credulous soul now wants to write you a check to bankroll your startup. [...]]]></description>
		<wfw:commentRss>http://adgrok.com/startup-economics-101/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>The E-commerce Store of Babel</title>
		<link>http://adgrok.com/the-e-commerce-store-of-babel/</link>
		<comments>http://adgrok.com/the-e-commerce-store-of-babel/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 18:14:34 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grok And Roll]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=1533</guid>
		<description><![CDATA[In Jorge Luís Borges&#8217; classic story, The Library of Babel, the narrator describes a vast library, housed in a maze of interlocking hexagonal rooms, containing a copy of every possible 410-page book. Literally every novel-length combination of letters, spaces, and punctuation fills its shelves. Nonsensical gibberish occupies shelf space next to humanity&#8217;s greatest literary works, [...]]]></description>
		<wfw:commentRss>http://adgrok.com/the-e-commerce-store-of-babel/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Grok-o-matic: Creating Massive AdWords Campaigns In Minutes</title>
		<link>http://adgrok.com/grok-o-matic/</link>
		<comments>http://adgrok.com/grok-o-matic/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 19:18:09 +0000</pubDate>
		<dc:creator>Argyris</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Grok And Roll]]></category>
		<category><![CDATA[Help]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=1489</guid>
		<description><![CDATA[AdWords At Scale Is A Pain Anyone who runs an e-commerce site can tell you how painful it is to run an effective search engine marketing campaign. For example, let&#8217;s take a look at two of our users: Debra Torres, a Cuban wedding shirt store, and Melondipity, a shop for baby clothes. Both of these [...]]]></description>
		<wfw:commentRss>http://adgrok.com/grok-o-matic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;re launching!</title>
		<link>http://adgrok.com/were-launching/</link>
		<comments>http://adgrok.com/were-launching/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 18:24:08 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grok And Roll]]></category>

		<guid isPermaLink="false">http://new.adgrok.com/?p=1698</guid>
		<description><![CDATA[&#160; &#160; 3&#8230;2&#8230;1&#8230; Today, AdGrok emerges from the extended adolescence of beta, into the full-fledged manhood of a paid, production app.1 At the threat of coming off a bit Sally-Fields-at-the-Oscars, we&#8217;d like to thank the over 300 advertisers, large and small, who took AdGrok for a spin and gave us their feedback. Interacting with users [...]]]></description>
		<wfw:commentRss>http://adgrok.com/were-launching/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Startups and the art of motorcycle maintenance</title>
		<link>http://adgrok.com/startups-and-the-art-of-motorcycle-maintenance/</link>
		<comments>http://adgrok.com/startups-and-the-art-of-motorcycle-maintenance/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:58:26 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Sporadic Ruminations]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=1088</guid>
		<description><![CDATA[Faster, faster, faster, until the thrill of speed overcomes the fear of death. -Hunter S. Thompson An imprudent lark Recently I had the pleasure of an ill-advised midnight ride on the back of a friend&#8217;s BMW R850R motorcycle. I was riding in the back of course; I don&#8217;t think my general state of inebriation made [...]]]></description>
		<wfw:commentRss>http://adgrok.com/startups-and-the-art-of-motorcycle-maintenance/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Men and women wanted for hazardous journey.</title>
		<link>http://adgrok.com/hazardous-journey/</link>
		<comments>http://adgrok.com/hazardous-journey/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 01:45:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=934</guid>
		<description><![CDATA[Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success. AdGrok (adgrok.com), a Y Combinator startup, is looking for its first non-founder employee1. We just closed a seed round with some distinguished angel investors, have plenty of money in the bank, and are ready to build [...]]]></description>
		<wfw:commentRss>http://adgrok.com/hazardous-journey/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Groktoberfest 2010</title>
		<link>http://adgrok.com/groktoberfest-2010/</link>
		<comments>http://adgrok.com/groktoberfest-2010/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 07:19:29 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Grok And Roll]]></category>
		<category><![CDATA[Technicalities]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[new features]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=973</guid>
		<description><![CDATA[Apparently, We&#8217;re Certifiable AdGrok is now a Google AdWords Certified Partner. What&#8217;s that mean? Google&#8217;s got the details, but it basically proves we know what in the sam hill we&#8217;re talking about, at least when it comes to AdWords. Chrome GrokBar! We just pushed the Google Chrome version of our GrokBar into production tonight. We&#8217;re [...]]]></description>
		<wfw:commentRss>http://adgrok.com/groktoberfest-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pseudorandomness, or, how I got into Y Combinator and had a child with a woman I barely knew, almost simultaneously</title>
		<link>http://adgrok.com/pseudorandomness-or-how-i-got-into-y-combinator-and-had-a-child-with-a-woman-i-barely-knew-almost-simultaneously/</link>
		<comments>http://adgrok.com/pseudorandomness-or-how-i-got-into-y-combinator-and-had-a-child-with-a-woman-i-barely-knew-almost-simultaneously/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 06:28:55 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grandiose Propositions]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=666</guid>
		<description><![CDATA[Forms, forms, everywhere are forms Filling out an online form can change your life. I filled out two such forms. One, was an online dating profile at Match.com around June 2009. The second was the application to Y Combinator in February 20101. Little did I know then how these two forms would guiltily conspire to [...]]]></description>
		<wfw:commentRss>http://adgrok.com/pseudorandomness-or-how-i-got-into-y-combinator-and-had-a-child-with-a-woman-i-barely-knew-almost-simultaneously/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Buyers, Browsers, Bouncers &amp; Trolls (Or, Why You Really, Really, Want Conversion Tracking)</title>
		<link>http://adgrok.com/buyers-browsers-bouncers-trolls-or-why-you-really-really-want-conversion-tracking/</link>
		<comments>http://adgrok.com/buyers-browsers-bouncers-trolls-or-why-you-really-really-want-conversion-tracking/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 20:26:30 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Help]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Conversion Tracking]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=798</guid>
		<description><![CDATA[Please note, gentle reader, that this post comes to you from Matthew (the Engineer), not Antonio (the Physicist Quant who&#8217;s been a Journalist). Moderate your literary expectations accordingly, if you&#8217;d be so kind&#8230; Marketer, Know Thy Audience Last Saturday as I walked into Bronstein Music with my 6th-grade son, I knew we were going to [...]]]></description>
		<wfw:commentRss>http://adgrok.com/buyers-browsers-bouncers-trolls-or-why-you-really-really-want-conversion-tracking/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fuck you, Money</title>
		<link>http://adgrok.com/fuck-you-money/</link>
		<comments>http://adgrok.com/fuck-you-money/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 06:54:50 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grandiose Propositions]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=571</guid>
		<description><![CDATA[Startup founders are in the unique position of having to seriously ask themselves the following cocktail party question: how much money would you need to live comfortably on for the rest of your life? That amount, whatever it might be, is known in the trade as &#8216;fuck-you money,&#8217; i.e., the amount of money needed to [...]]]></description>
		<wfw:commentRss>http://adgrok.com/fuck-you-money/feed/</wfw:commentRss>
		<slash:comments>39</slash:comments>
		</item>
		<item>
		<title>A blog post about a blog post</title>
		<link>http://adgrok.com/a-blog-post-about-a-blog-post/</link>
		<comments>http://adgrok.com/a-blog-post-about-a-blog-post/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:56:06 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=484</guid>
		<description><![CDATA[Yesterday, AdGrok published its first real blog post. The post was a whimsical look at the New York vs. Bay Area tech scene. To be quite frank, we expected a few hundred page views, at most. Boy, were we wrong. The chronology was more or less as follows: 11:12 AM PST: We post the piece [...]]]></description>
		<wfw:commentRss>http://adgrok.com/a-blog-post-about-a-blog-post/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>New York will always be a tech backwater, I don&#8217;t care what Chris Dixon or Ron Conway or Paul Graham say</title>
		<link>http://adgrok.com/new-york-will-always-be-a-tech-backwater-i-dont-care-what-chris-dixon-or-ron-conway-or-paul-graham-say/</link>
		<comments>http://adgrok.com/new-york-will-always-be-a-tech-backwater-i-dont-care-what-chris-dixon-or-ron-conway-or-paul-graham-say/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 04:59:36 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grandiose Propositions]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=216</guid>
		<description><![CDATA[Last Tuesday, legendary tech investor Ron Conway addressed the glop-eating masses at Y Combinator during our usual Tuesday illustrious-speaker dinner. The question was asked about the New York tech scene, and it&#8217;s relative strength vis-à-vis Silicon Valley. Paul Graham took up the question with Techcrunch TV recently, as a follow-on to Conway&#8217;s remarks. Chris Dixon, [...]]]></description>
		<wfw:commentRss>http://adgrok.com/new-york-will-always-be-a-tech-backwater-i-dont-care-what-chris-dixon-or-ron-conway-or-paul-graham-say/feed/</wfw:commentRss>
		<slash:comments>284</slash:comments>
		</item>
		<item>
		<title>Why founding a three-person startup with zero revenue is better than working for Goldman Sachs.</title>
		<link>http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs/</link>
		<comments>http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 22:36:59 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grandiose Propositions]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=104</guid>
		<description><![CDATA[The road to serfdom I joined Goldman Sachs in 2005, after five flailing years in a physics Ph.D. program at Berkeley. The average salary at Goldman Sachs in 2005 was $521,000, and that&#8217;s counting each and every trader, salesperson, investment banker, secretary, mail boy, shoe shine, and window cleaner on the payroll. In 2006, it [...]]]></description>
		<wfw:commentRss>http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs/feed/</wfw:commentRss>
		<slash:comments>151</slash:comments>
		</item>
		<item>
		<title>Whither search engine marketing? or, Why does AdGrok exist?</title>
		<link>http://adgrok.com/whither-search-engine-marketing-or-why-does-adgrok-exist/</link>
		<comments>http://adgrok.com/whither-search-engine-marketing-or-why-does-adgrok-exist/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 01:57:31 +0000</pubDate>
		<dc:creator>Antonio</dc:creator>
				<category><![CDATA[Grandiose Propositions]]></category>

		<guid isPermaLink="false">http://adgrok.com/?p=57</guid>
		<description><![CDATA[For all the Sturm und Drang about Android, Gmail, Chrome, Google News, Google TV and all the rest of it, Google&#8217;s revenue stream is more homogeneous than that of an Arab oil republic. Fully 97% of all Google revenue comes from one thing: AdWords, and its close cousin, AdSense. The success of these last two [...]]]></description>
		<wfw:commentRss>http://adgrok.com/whither-search-engine-marketing-or-why-does-adgrok-exist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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